The birth of USB flash drives
from SHIFT: The Art of Innovation
The birth of USB flash drives
We want to create a new mainstay product using compact flash memory.
The Floppy Era
Small capacity, touchable floppy
High-capacity, untouchable file transfer over the Internet
Over 100 ideas were all on this trade-off bias.
→What can be touched with large capacity? →USB flash drive
Research after the idea was conceived found similar products already on the market.
Why wasn't it popularized?
Driver installation required
Can this be solved? → Discover the technology that solves it
The T and C in Business Model Technology Consumer Experience have shifted.
Business model "how customers understand the value and buy" is weak.
→Sell to major manufacturers, abandoning the principle of self-sufficiency.
IBM began marketing the product as its own brand.
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